Why You should translate your site into Spanish

Why should you translate your site into Spanish?

The Hispanic population in the U.S. has grown to over 40 million in 2004 (two thirds of Mexican origin).

It is relatively young and growing fast.

Purchasing power has increased 157% over the last seven years and is currently over $450 billion US per year.

Spending is expected to reach 1 trillion dollars by the year 2010.

The population size makes the U.S. the third largest Hispanic country in the World.

By 2050, it is estimated that the non-Hispanic white population will be in the minority in the US.

In order to remain competitive, companies must gain a real understanding of the Hispanic consumer experience and purchase orientations.

Translating your site into Spanish will also establish your company’s presence in the global Hispanic market, allowing you to reach customers in Spain and in Latin America.