The Hispanic benefit of a common language

Hispanics share a common language:

88% of U.S. Hispanics learn Spanish before they learn English and continue using Spanish in the home, at school and at work. As a result, advertising to Hispanics in Spanish is 69% more effective than advertising in English, according to the 2002 Hispanic Monitor report.

Most Hispanic adults would prefer to use the Internet in Spanish if they had the choice. However, many U.S. Latinos report that they do not find information in Spanish that is relevant.

An interesting side affect of the current lack of quality Hispanic websites in Spanish is that it has brought the U.S. Hispanic population online together. According to comScore, the top ten Spanish language properties reach more than 91% of Hispanic internet users that prefer to surf in Spanish each month.