The U.S. Hispanic population is the fastest-growing offline and online

The U.S. Hispanic population is the fastest-growing offline and online:

Between 1990 and 2008, the Hispanic population grew by 74%, making it the fastest-growing group in America according to the U.S. Census Bureau. Meanwhile, the total U.S. population increased by only 13.2%. Already the largest minority in the United States, it is projected that this rapid growth will cause the Hispanic population to triple in size by 2050, causing its share of the U.S. population to increase from 12.5% to 24% in that time.

It is estimated that one-third of the U.S. Hispanic population is online, which translates into 15 million U.S. Hispanic internet users. This number is increasing by 20% each year as more Hispanic households buy computers and embrace the Internet.

Currently, 41% of all U.S. Hispanic households and 80% of U.S.-born Hispanic households own a computer. However, a Consumer Electronics Association study among Hispanics who didn't own computers found that 58% of 25 to 35 year olds and 46% of 18 to 24 year olds were planning to buy a computer in the next two years.

Hispanics are embracing the internet quickly with 78% going online 3-5 times per week. According to the first annual U.S. Hispanic Cyberstudy, Hispanics spend 43% more time online at work (13.5 hours) and 13% more time online at home (9.5 hours) than the overall online population.